Sales, relations & Marketing

Johan Lindvall

Johan spent a long time on the sidelines alongside Sandra and played a significant role in 21-5's journey to Sweden. Now, he has truly become a part of the 21-5 family. It was Johan's sister and her Danish family who were among the first owners to buy into a 21-5 association. From that day, Johan had a plan to become a part of the concept himself.

Johan has a background in the media and advertising industry, which has given him a wide range of experience in both large and small projects. He has worked across a broad spectrum, from documentary films to feature films, as well as larger marketing projects for Volvo Group, Ikea, and Clas Ohlsson. Johan has an eye for the bigger picture and prefers to see things in a larger perspective, always with a positive outlook.

Sandra and Johan live together with their two daughters, Juni and Alva, and most of their time is dedicated to 21-5. However, when the opportunity arises, they enjoy taking a boat trip in the Stockholm archipelago or visiting a potential new 21-5 destination.